2022 has been a very lucky year for TikTok as this app has successfully defeated social media giants such as Facebook, Twitter, and Instagram to become the most downloaded app.
Although the app primarily targets Generation Z but it does not revolve only around them. From teenagers to people above 20, TikTok is loved by all age groups. With the accelerating popularity of this video streaming app, TikTok has become a favorite to various businesses to market their prospects among the common users.
As the global pandemic made people stay in their homes, a large lot of people has made social media platforms their top entertainment source. Not just common users, but many huge businesses sought after TikTok to include it in their digital marketing strategies. TikTok is a popular video streaming app that has grabbed the attention of millions towards its short video format.
With various filters and options out there, you can transform even an ordinary video into something really exciting and compelling. All you need is to spruce up your creative juices and to make those interesting filters work for you. The more interesting videos you create, the more chances you get to increase your followers.
Here in this blog post, we have gathered 10 ways to help you grow your TikTok community organically that will help strengthen your brand awareness.
Let’s get into it!
Take part in challenges
Participating in challenges is a great way to get noticed by a large TikTok community. Once you take part in a challenge, you get maximum chances to appear in ‘For You’ page where you get high chances to gain followers. There are lots of challenges in TikTok in which you can participate and especially those which are started by TikTok influencers are a great way to boost your visibility.
Identify your target audience
It’s always important to identify your audience for whom you are creating videos. If your target audience is interested to see dance videos, you should come up with your best dance moves. TikTok audience is dispersed everywhere with different time zone and location and this is why it’s crucial to watch out for them.
Use hashtags effectively
Hashtags have made it easier to access relevant data from all over the world. When you add a hashtag to your posts, you automatically get visible to millions of users. It is always recommended to search for high-volume hashtags revolving around your niche. Never ever use hashtags blindly because the TikTok Algorithm is very sharp to analyze the irrelevant hashtags.
Put efforts in your TikTok bio and profile
As a Tiktoker! your profile defines you and your business which is why it needs to look fresh and relevant. We always suggest keeping your profile updated since TikTok Algorithm gives more weight to those TikTok accounts which are renewed with time.
Collaborate with TikTok influencers
To get fame on TikTok, you should collaborate with the big players of this platform. You can create a duet video with your favorite TikTok influencers or you can challenge them to take part in a certain activity. If you enjoy anyone’s content, do appreciate them and take inspiration from them.
Know the Trends
Whatever the platform is, it’s very important to stay updated with the ongoing trends. Following the trends and participating in them helps with better visibility. If there is any song trending on ‘For You’ page, you can take part in it by creating a video following the song.
Share your videos on other social media platforms
It is always recommended to cross-promote TikTok content on your other social media accounts. It is one of the legit strategies that work instantly to grab more followers and to drive more traffic to your TikTok account. Since the TikTok videos are of short duration, you can also share them on your Instagram/Facebook stories.
Keep an eye on TikTok Analytics
TikTok Analytics greatly helps in analyzing and measuring the growth of your TikTok account. It provides you the overall performance of your account, from audience demographics to profile growth, you will find out everything with the help of this built-in tool.
Host a Giveaway
Hosting a giveaway is another effective tip to grow your TikTok account. To win the giveaway, your followers need to like and comment on your videos and tag their friends as well. The followers with maximum tagging would win the giveaway. You might have seen many influencers hosting various giveaways on their profiles because this strategy really works.
Use Popular Songs
Since TikTok is widely popular among teenagers, you don’t need to use old or unpopular songs while creating videos. Tik Tok mainly revolves around the type of music you choose for your videos so you need to carefully pick those song snippets which are popular among the users.
TikTok has climbed high above its competitors due to the rapid fame that it has earned. Many businesses have started their marketing campaigns on TikTok because majority of social media users have shifted their interest to this video streaming app. With its short video format, it’s not very difficult to promote a business on TikTok.
With these useful tips, you will get organic following without playing foul with TikTok Algorithm.
Keep creating creative TikTok videos and start gaining fame and impress your TikTok fans over here.
Enjoy Tik Tok-ing!